How to create an Augmented Reality Ad

Have you ever wanted to build an interactive augmented reality ad?

Now is the time to get ahead of curve, and learn how to create an Augmented Reality Ad.

In this tutorial I demonstrate how you can turn your ordinary AR filter, into an advertisement which you can promote on Facebook or Instagram.

Why build an Augmented Reality Ad?

As the world moves online, as a society we will look to find ways to bring online back into real life.

Augmented reality is going be a powerful tool for bringing digital media to life.

This is going to create a powerful sector, where people will want to advertise. I am going to show you how in this tutorial.

Augmented reality is here, we need to get ready to adopt it & advertise using it.

How will people use Augmented Reality?

For example, consider online shopping. How can people try on clothes when they shop online?

Well augmented reality can help them try it on.

Imagine tattoo artists, mocking up tattoos in AR. So customers can try them on before they purchase.

The possibilities are endless, augmented reality is going to become a staple technology.

If you don't know what augmented reality advertising is, I created a video about that.

Steps to Building an Augmented Reality Ad

In this tutorial I show you how to use Spark AR Hub & Facebook Ads Manager to create an augmented reality ad.

This is a really complicated tutorial, there a quite a few moving parts. So I recommend watching my Youtube video for the best explanation.

But I will also do my best to write up a tutorial underneath.

I recommend watching this video, because this is quite challenging.

1. Create a Facebook Ad

Start setting up a Facebook Ad inside of Ads Manager like usual, but when you get to designing your ad - we will link our augmented reality ad.

2. Link your AR Experience

Now instead of designing a normal ad, we will link our AR ad that you created inside of Spark AR.

If you haven’t built an augmented reality in Spark AR Studio, then you will need to do that first.

3. Create an Augmented Reality Filter (if you haven’t already)

I’m not going to in-depth on how use to Spark AR to create an augmented reality filter, because it’s above my pay grade.

But just know, you will need to create one, in order to link it to your Facebook Ad.

4. Publish your Facebook Ad

The final step is to finish off your Facebook Ad like usual, then you will be able to publish the augmented reality ad.

Finish creating your Facebook Ad.