Hello guys, in this video I go over how to setup Facebook Ads for Clothing Brand/s in Facebook Business Manager. This is a powerful method of increasing sales for ecommerce brands, because Facebook pulls in your product data & advertises it straight on Facebook.

Facebook Catalogue Ads

In order to run this Facebook or Instagram Ad, you must have a catalogue of Facebook Ads setup in your business manager. This will essentially import all your clothing into Facebook. I quickly show you a few ways how to do this. I highly recommend linking Facebook directly to your ecommerce website provider.

Once this is setup, we can go into Facebook Ads Manager and start setting up our Clothing Catalogue Ads. This is a fairly straight forward process. I recommend using remarketing to target the right people with these ads. In order to do this, you will need the Facebook Pixel installed on your website (a quick Google Search will show you how to do this).

Once this is done, you're onto building your Facebook Ad. I recommend this is where you spend your time. You want to craft an eye catching Facebook Ad, that will stop people scrolling & make them buy your clothing!

Design an Eye Catching Ad

Consider your audiences' perspective! What will make them stop scrolling?

Now all that is left, is to hit publish & your clothing ads will be live! I really hope you guys learnt a few things from this video. I loved making it.

What makes a great Facebook Ad?

Facebook lets you make all sorts of ads, from videos to still images. This can be a problem sometimes, because it gives people too many options.

In my opinion to get the most out of the Facebook Ad for your clothing brand…

Keep it simple.

Let me explain this in more depth.

3 tips for a great Facebook Ad.

1. Make sure your opening sentence, identifies and qualifies your target audience. In this example, for a clothing brand. We could use the opening sentence “Are you looking for new t-shirts?”.

2. Don’t overload your ad with too much information. Facebook isn’t the place where people consume in-depth information. You want to send people to your website, where you can give them in-depth information.

3. Make sure the image or video you use, is attention grabbing, without being ridiculous. No one will see your advertisement if you use a boring image. But no one will take you seriously if you use a ridiculous image.

Conclusion

Stay safe and healthy guys, get out there and start advertising!

Cheers,

Luke Mead.