In this video, I go over how to setup Facebook Ads for Gyms so they can generate more leads and sales.

If your gym needs more sales, this video is for you!

We go through how to completely setup a Facebook Ad from scratch in this video. So even if you're completely new to Facebook advertising, this video will be able to help you out.

Facebook Ad Targeting

As a gym owner, it's important that when you advertise, that you don't waste money targeting the wrong people with your advertisement. This is where Facebook Ads excel, because we can target extremely specific demographics, behaviours, interests, ages, genders and where the person lives.

In this example, I setup the targeting so we only advertise at people who live within 2 kilometres of a gym and that the person is interested in body building. This means that we only show our ad to people who are highly likely interested in going to the gym.

What makes a great Facebook Ad?

Facebook lets you make all sorts of ads, from videos to still images. This can be a problem sometimes, because it gives people too many options.

In my opinion to get the most out of the Facebook Ad for your gym…

Keep it simple.

Let me explain this in more depth.

3 tips for a great Facebook Ad.

1. Make sure your opening sentence, identifies and qualifies your target audience. In this example, for a gym. We could use the opening sentence “Are you thinking about joining a new & exciting gym?”.

2. Don’t overload your ad with too much information. Facebook isn’t the place where people consume in-depth information. You want to send people to your website, where you can give them in-depth information.

3. Make sure the image or video you use, is attention grabbing, without being ridiculous. No one will see your advertisement if you use a boring image. But no one will take you seriously if you use a ridiculous image.