Measuring and Tracking Facebook Ads with Custom Conversions
Measuring the actual results you receive from Facebook Ads is difficult. You can easily see that you're getting "link clicks" but does that mean you're generating sales?
You need to be able to track if these clicks are actually taking action which results in revenue for your organisation.
In this video, we cover how to use Facebook Pixel and Custom Conversions, to track how people are interacting with your website once they click on your advertisement.
