How to Write Copy for a Facebook Ad

Have you ever found yourself writing a Facebook Ad, but you don't know what to write?

When I created my first Facebook Ad 6 years ago, this was how I felt. I had no experience & no idea what to write, in order to try sell my products.

Since then, I've discovered a formula that works really well when writing Facebook Ads.

Facebook Ad Copy Formula

I call it the "3 Step Strategy", because there's really only 3 parts to it.

1. Your Qualifying Statement.

This is the opening statement or question, that qualifies (or disqualifies) the customer for your ad.

2. Your Body Argument

This is where you educate your customer, about what is special about your product or service.

Don't try to sell your product, just explain what it does,

3. Your CTA

After a customer has read your qualifying statement, then your body argument, if they're still reading - they're definitely interested in your ad. This is where you hit them with your call to action, that pokes them to take action.

I hope this formula helps you start writing your Facebook Ads!