Have you wanted to supercharge your brand presence on Facebook? With almost 2.91 billion active users, Facebook continues to rule the world of social media.

Facebook's gigantic user base spells a boon for brands looking to uplift engagement levels through social media marketing.

Social media gives content creators a golden chance to connect with audiences hailing from different parts of the world. 

Given people's growing penchant for online visual content, videos have become a top priority for marketer professionals in recent times.

Since billions of Facebook videos are watched every day, marketers have a superb opportunity at hand.

Videos have the power to engage viewers better than any other form of content out there.

Here is a rundown of 7 actionable tips that are sure to help you get better results with your Facebook marketing endeavors.

1. Consider making square videos 

When it comes to posting visual content on Facebook, planning the orientation of the video becomes extremely important.

Your choice of video orientation can make a huge difference to engagement levels.

Since most users browse Facebook on their mobiles, you should make square videos as they are much easier to view.

Besides being suited for smartphone users, square videos tend to perform better than portrait videos in terms of virality and organic reach.

Square orientation videos can boost your marketing performance as they show up more frequently on Facebook feeds. With well-crafted square videos, you can easily attract more views in a short time span.

2. Enrich your videos with captions

There are high chances that your videos will be viewed by people who may not be well-versed with your accent or language.

Likewise, many of your viewers could be hard of hearing. This is where captions will prove useful. Captions can help convey the message in your video more effectively.

The captions you include will also benefit viewers who prefer watching Facebook videos without the sound on. 

3. Cut the length of your videos 

Numerous studies published online have concluded that the global human attention span has shrunk significantly over time.

This implies that you can no longer hook audiences with ultra lengthy videos no matter how value-rich the content is.

In an era where people hardly get to detach from the hustle, short videos have emerged as a winner in the content space.

If you want to win the attention of your target audience, you must cut your videos to the appropriate length.

An online video trimmer can come in handy for this purpose you can shorten the duration of your clips within a few minutes. 

4. Go live on Facebook 

Going live on Facebook every once in a while is another great way to maintain social media engagement levels.

Live sessions on Facebook allow you to bond with your audience, thus paving the way for a strong and lasting relationship.

You should inform your fans of upcoming live sessions in advance so that they can set aside time from their schedule to join you.

5. Upload videos directly on Facebook

Few people know that Facebook limits the reach of posts that contain links from sites like YouTube and Dailymotion. This is why you should upload video content directly on Facebook to ensure optimum reach.

Moreover, you must make the first few seconds of your video super engaging to instantly hook the audience's attention.

Don't forget to add a classy thumbnail that will create a sense of excitement in people, thereby impelling them to watch your video till the end. When you upload the video natively, ensure that your content is properly optimised for search. You can write a catchy and descriptive video title to make your content easily searchable.

Above all, you can even embed the video into your website blog to garner more traffic on your Facebook page. 

6. Leverage Facebook ads 

If you have been struggling to reach out to the right audience, consider giving a whirl to Facebook ads. Running ads on a world-famous platform like Facebook can get you exposure.

Facebook's algorithm shows your ads to people who have previously shown interest in brands like yours. The greatest benefit of using video ads is that you get the option to add call-to-actions (CTAs) in your ads.

The far-reaching power of CTAs is known to all marketers. Call-to-actions that are packed with encouraging words and emotional value work like a charm for making your marketing plan successful.

So, see to it you use powerful and compelling CTAs in your Facebook ads to motivate people to take the desired action.

7. Study insights to analyse your marketing performance

After you are done bolstering your marketing strategy, you must keep a constant check on insights to identify inefficiencies in your approach. The analysis of insightful data will allow you to determine whether your content is creating the desired impact or not.

You should carefully analyse important metrics like total watch time, the number of likes, comments, shares, etc. Once you have scrutinised all the available insights, you will be better equipped to tweak your marketing plan based on the data at hand.

Summary

Facebook is indeed the most widely used social media network that can work wonders for turbocharging brand growth. Given its mass appeal, Facebook offers a litany of great opportunities to brands and creators who want to outdo competitors.

But since everyone is tapping into the power of social media nowadays, attracting attention to your brand can be somewhat difficult if you don't get creative.

Delivering quality video content is a surefire way to fuel your marketing endeavors.

Thanks to rapid digital innovations, you can create and trim marketing videos within minutes. However, reliance on the best tech stack is indispensable for ensuring success in the world of marketing.

So, make sure you closely follow all the smart tips above to garner a higher number of views and shares on Facebook in less time.