This blog post covers the basics of video content marketing and how to get started with it.

How does video content marketing work? 

It’s a simple concept, you produce video content for your ideal clients. Then your ideal clients watch your content and learn about your brand in an organic manner. The content you produce, has to be free and valuable to your ideal client, otherwise they’ll never watch. Value can be produced in two methods, through entertainment and education. Unlike paid advertising, which stops once you stop paying. Video content exists for ever on the internet, making it a valuable asset for your business. 

What do you get out of video content marketing? 

The benefits of video content marketing is simple. Your video content will continuously generate new clients for your business, that respect and trust you. These customers respect your business because they have received free, valuable content from you. In comparison, those customers who discover you through paid advertising, feel like they are being sold to and manipulated by your business. 

Who is video content marketing for? 

The short answer is, for most businesses, this includes B2B and B2C. 

If your business can provide valuable content, to your ideal customer, then video content marketing can work. B2B businesses often have smaller more niche markets, this can deter them from video content marketing. However, this is actually a benefit because it allows them to create more niche content. 

How to get started with video content marketing?

This is a very basic example of video content marketing. But it is an excellent place to start. The key is to provide value to your viewers.  

1. Write down the most common FAQs you recieve in your business. The more specific and niche the better.  

2. Use any camera or phone to film you, answering these questions. Providing as much value as possible. 

3. Post these videos to Youtube, your blog and social media. The more places people can discover this content, the better. 

4. Keep producing valuable video content. 

What is an example of a more advanced video content strategy?

Company A specialises in gardening services in a city. 

Every week they produce their own online video show, where they interview a local gardener and showcase their garden. These videos go for 10 minutes and provide lots of valuable tips and advice. They target their videos at the local gardening community in their city. 

These videos only require a videographer, host and guest to produce. 

This content is distributed onto social media, video streaming platforms and their website. This maximises the reach of their videos. Small sections of the video are cut and posted to social media, because these short, interesting videos perform better on social media. 

Company A receives 4000 views each week from the videos they produce. This may feel like a small number, but these 4000 views are from local gardeners in their city. This is the value of video content marketing.

Conclusion:

At the end of the day, the best thing you can do is get started by filming your first video.