What is Augmented Reality Advertising?

Augment reality advertising, is the process of creating interactive ads, using augmented reality technology.

As more digital platforms support AR, the availability for creating augment reality ads is becoming easier & easier. This in turn, is increasing the popularity of AR advertising.

AR advertising is especially popular for online shopping, as it lets customers visualise their items before they purchase it.

Video Chapters

0:00 What is Augmented Reality Advertising?

Augmented Reality Advertising is the process of creating interactive ads, using augmented reality technology.

0:28 IKEA's AR App

IKEA's augmented reality app lets you try their furniture, in your own home before you purchase it.

0:55 Gucci's AR App

Gucci's AR app lets you try on their apparel range before you purchase it.