Facebook Ads for Retail and Brick & Mortar Stores

In this video, I go over how to setup Facebook Ads for a retail store.

These ads are designed to generate leads, sales and improve the revenue of a retail store. This tutorial goes over from scratch, how to get a Facebook Ad up and running. There are several reasons why Facebook Ads are super effective for generating sales and leads.

The first is the targeting options available in Facebook Ads Manager. You can create custom audiences in the Ads Manager. This allows you to target characteristics like, age, location, gender, demographics, behaviours and interests. This means we can choose to show your ad to people who are most likely interested in your services.

The second reason Facebook Ads are so powerful is that you can create a highly customisable ad. Facebook gives you several options for manipulating the text, and the imagery so that you can build an attention grabbing ad. I didn't touch on this enough in the video, but it's really important your ad is attention grabbing because everyone scrolls through their Facebook and Instagram feed really fast.