Facebook Ads for Restaurants, Bars, Clubs & Cafés
In this video I go over how to setup profitable Facebook Ads for restaurants, bars, clubs & cafés. These hospitality businesses can benefit from Facebook Ads because they are super cheap and can be a great return on investment.
Why should you Invest in Facebook Ads?
There are several reasons why Facebook Ads are super effective for generating sales and leads.
The first is the targeting options available in Facebook Ads Manager. You can create custom audiences in the Ads Manager. This allows you to target characteristics like, age, location, gender, demographics, behaviours and interests. This means we can choose to show your ad to people who are most likely interested in your services. In this example, we targeted people who live very close to the restaurant we are advertising for.
The second reason Facebook Ads are so powerful is that you can create a highly customisable ad. Facebook gives you several options for manipulating the text, and the imagery so that you can build an attention grabbing ad. I didn't touch on this enough in the video, but it's really important your ad is attention grabbing because everyone scrolls through their Facebook and Instagram feed really fast. So when designing your ad, make sure to use beautiful photos or videos of your restaurant.
What makes a great Facebook Ad?
Facebook lets you make all sorts of ads, from videos to still images. This can be a problem sometimes, because it gives people too many options.
In my opinion to get the most out of the Facebook Ad for your restaurant…
Keep it simple.
Let me explain this in more depth.
3 tips for a great Facebook Ad.
Make sure your opening sentence, identifies and qualifies your target audience. In this example, for a restaurant. We could use the opening sentence “Are you looking for a new place for a dinner out?”.
Don’t overload your ad with too much information. Facebook isn’t the place where people consume in-depth information. You want to send people to your website, where you can give them in-depth information.
In the case of a restaurant, make sure your meun & wine list is easy to download. This is a big decision making factor for a lot of people.Make sure the image or video you use, is attention grabbing, without being ridiculous. No one will see your advertisement if you use a boring image. But no one will take you seriously if you use a ridiculous image.
Generating Facebook Ad Reports
Facebook Ads offer amazing data analytics into the results from your campaign. This is partly what makes Facebook Ads so powerful, you can see who is best responding to your ads.
However, presenting this information can be extremely difficult, because there is so much information to choose from.
In this video, I go over how to setup an automatic Facebook Ads Report. In this report you can choose the metrics you want to monitor. And you can even have Facebook email you the results, daily, weekly or monthly.
