Lemlist Tutorial - How to do Email Personalisation Marketing

Hello guys, I hope all is well! In this video tutorial I cover Lemlist, a highly effective email personalisation tool! Lemlist is great for people who want to use email for prospecting, whether it's for leads, recruitment or general marketing.

I was first introduced to Lemlist, when I received a cold email from someone using Lemlist. I responded, and eventually ended up working with them. That's the value of email personalisation, it really works!

In this video, I deep dive into how to setup email personalisation, using text and image personalisation. It's a genius idea, and not too complex to setup.

You need to have a database of contacts, and for each contact you want to have a name, email address & website. This will let you access all the personalisation capabilities of Lemlist.

We then simply setup a sequence of emails, that pull information from your database. These get automatically sent out to your contacts, with the personalisation filled in for you.

I've found you get the best results when using customised images & customised texts in your email campaigns.

Overall, I hope you guys learnt something from this video tutorial! I love Lemlist, and I can't recommend it enough!